The Social Media Marketing Course

Module 6: Facebook Ad Tutorial – Step-by-step guide on creating, launching, and optimizing Facebook ads.

Module 7: Facebook Brand Marketing Campaign – Learn how to build and execute a Facebook ad campaign for brand growth.

Module 8: Brand Marketing Workflow – A structured approach to planning and managing a brand marketing campaign.

Module 9: Brand Campaign & Targeting – Understanding audience segmentation, targeting strategies, and custom audiences.

Module 10: Brand Creative Explainer – Learn the fundamentals of ad creatives, including image, video, and carousel ads.

Module 11: Campaign Copywriting 101 – Basics of writing compelling ad copy that converts.

Module 12: Ad Copy Analysis – Breakdown of high-performing ad copies and what makes them effective.

Module 13: How to Run Retargeting Campaigns – Learn how to re-engage users who have interacted with your brand but haven’t converted.

Module 14: How to Run Ads to Instagram Only – Strategies for targeting Instagram users effectively with ads.

Module 15: Running Ads to WhatsApp – Guide on setting up and running WhatsApp ad campaigns for direct customer engagement.

BONUS: Tips for a Healthy Facebook Campaign – Pro tips for maintaining ad performance and avoiding common mistakes.

CASE STUDY: [BRAND NAME] “Product” Social Media Campaign – A deep dive into a real-life multi-platform campaign, analyzing strategies and results.

Content Marketing Overview – Introduction to content marketing and its role in audience engagement.

Module 16: What is Content Marketing – Definition, importance, and types of content marketing.

Module 17: How to Create a Content Marketing Plan – Step-by-step guide to crafting an effective content strategy.

Module 18: Content Marketing Overview: BrandName – A ********* Brand – Case study showcasing a successful content marketing strategy.

Module 19: Case Study: Brand Name – A Content Marketing Masterclass – Real-world example of how content marketing drives brand success.

Module 20: How to Create a Content Plan – Learn how to structure and execute a content calendar.

Explore how artificial intelligence enhances content marketing, from AI-generated copy to automated content distribution.

Brand Case Study – A deep dive into how a brand leveraged content marketing for growth and engagement.

Module 21: A Critical Look at Lead Generation – Understanding different lead generation tactics and their effectiveness.

Module 22: A Case Study on Lead Generation – A detailed case study on how a brand successfully generated leads.

Module 23: Content Marketing on TikTok – How to create engaging content tailored for TikTok’s audience.

Module 24: Introduction to the TikTok Advertising Ecosystem – Overview of TikTok Ads Manager and ad formats.

Module 25: How to Run Converting Ads on TikTok – Strategies for setting up and optimizing TikTok ads.

Module 26: Running TikTok Ads on Mobile – A guide to launching and managing TikTok ad campaigns via mobile.

************ Framework** – A structured method for attracting and closing high-value clients.