Social Media Marketing in 2025

About Course

This course provides a comprehensive guide to running successful paid advertising campaigns on different social media platforms. Students will learn how to create compelling ad creatives, optimize campaigns using Facebook Pixels, and track key performance metrics. The course also explores advanced targeting strategies, ad formats, and compliance with platform policies. By the end, participants will have the skills to launch, manage, and scale effective social media advertising campaigns.

Course Content

Must Watch: Academy Guidelines [Video 1]

Video 1: Platform Overview

06:09

Introduction to Paid Marketing
Focal points—what it is, how it works, and why it’s a powerful tool for driving growth.

Brand Marketing Case Study
Creating Your First Ad Campaign Campaign Level (Choosing an Objective) Ad Set Level (Targeting Your Audience, Budgeting & Placement) Audience targeting options on Facebook/Meta and Instagram Custom audiences, lookalike audiences, and retargeting strategies

Marketing Creatives

Retargeting Campaigns

Full Social Media Campaign [Instagram, Tiktok, Facebook, X, Youtube]
Combining all social media platforms

Content Marketing

Lead Generation

Tiktok Marketing

Advanced Client Acquisition: Cold Emailing

About Course

Course Content

Must Watch: Academy Guidelines [Video 1]

Video 1: Platform Overview

Introduction to Paid Marketing Focal points—what it is, how it works, and why it’s a powerful tool for driving growth.

Module 1: Introduction

Module 2: Getting Started With The Meta Ecosystem

Module 3: Funding Your Ad Account

Module 4: Understanding Ad Objectives

Module 5: Creating and Connecting a Pixel

Brand Marketing Case Study Creating Your First Ad Campaign Campaign Level (Choosing an Objective) Ad Set Level (Targeting Your Audience, Budgeting & Placement) Audience targeting options on Facebook/Meta and Instagram Custom audiences, lookalike audiences, and retargeting strategies

Module 6: Facebook Ad Tutorial

Module 7: Facebook brand Marketing Campaign

Module 8: Brand Marketing Workflow

Module 9: Brand Campaign & Targeting

Marketing Creatives

Module 10: Brand Creative Explainer

Module 11: Campaign Copywriting 101

Module 12: Ad Copy Analysis

Retargeting Campaigns

Module 13: How to Run Retargeting Campaigns

Module 14: How to run ads to Instagram only

Module 15: Running Ads to WhatsApp

BONUS: Tips for a healthy Facebook Campaign

Full Social Media Campaign [Instagram, Tiktok, Facebook, X, Youtube] Combining all social media platforms

CASE STUDY: [LUMORA BEAUTY] “GlowGuard Sunscreen” Social Media Campaign

Content Marketing

Content Marketing Overview

Module 16: What is content Marketing

Module 17: How to create a content marketing plan

Module 18: Content Marketing Overview: BloomBites – A Healthy Snack Brand

Module 19: Case Study: Gymshark – A Content Marketing Masterclass

Module 20: How to create a content plan

Lead Generation

Module 21: A critical look at lead generation

Module 22: A case study on lead generation

Tiktok Marketing

Module 23: Introduction to the Tiktok Content Ecosystem

Module 24: Content Marketing on TikTok

Module 25: Introduction To Tiktok Ads

Module 26: Running TikTok Ads on Mobile

Advanced Client Acquisition: Cold Emailing

Cold Email Framework 101

Student Ratings & Reviews

Quick Links

Introduction to Paid Marketing
Focal points—what it is, how it works, and why it’s a powerful tool for driving growth.

Brand Marketing Case Study
Creating Your First Ad Campaign Campaign Level (Choosing an Objective) Ad Set Level (Targeting Your Audience, Budgeting & Placement) Audience targeting options on Facebook/Meta and Instagram Custom audiences, lookalike audiences, and retargeting strategies

Full Social Media Campaign [Instagram, Tiktok, Facebook, X, Youtube]
Combining all social media platforms